How does Disney not realize that a Drew Struzan poster is a staple of Star Wars? Not to mention the fact that they broke up a set. If there are truly going to be 9 main story Star Wars films, Drew painted 6 of those posters already. When Lucas asked Drew to create a new look for the Special Editions in 1996, the artist insightfully composed a triptych, and then even more cleverly continued the pattern for the prequels, so the whole series lines up like an adventure map. And now we are expected to just slap this computerized design, and those to follow, next to his organic freehand genius? I know I’m ranting now, but I just can’t see the logic. If Drew had remained in retirement, or “lost his touch”, I could see this happening, and there would be nothing we could do about it. . But he signed on, ready and willing, and proved to the world without a doubt that he still “had it” with the D23 teaser.
Current marketing trends, with giant photos of actors, and heavily filtered images of objects forming logos, have made the once illustrious art of painted movie posters a breed on the verge of extinction. This art form has always been a part of this franchise, and in many ways Star Wars was the last great holdout for art of this kind. By not following in this tradition, Disney has shown me that they don't really understand or care about what Star Wars is at it's core, and have no concerns about letting such a vivid part of American pop culture die.